Auto-reply to every comment with a DM, trigger keyword flows, collect emails, and grow your Instagram audience 24/7 — without lifting a finger.
Instagram automation is software that automatically replies to comments, direct messages, and story replies on an Instagram Business or Creator account using Meta's official Graph API, instead of a person manually typing each response. Zaprep is one example: when someone comments a keyword like "LINK" on a post, it instantly sends that person a personalized DM, can require they follow the account first (a "follow gate"), and can collect their email address mid-conversation. Because it runs through Meta's authorized API rather than scraping or bot scripts, it is designed to comply with Instagram's platform policies. Zaprep's Free plan costs $0; the Growth plan is $14.99 per month. Solo is $5.99/mo for 1 account and 5,000 Active Contacts, with Follow Gate and email collection.
Built with security & compliance in mind
Use cases
From giveaways to product launches — if it starts with a comment, DM, or story reply, Zaprep can automate it.
Ask followers to comment a keyword to enter. Zaprep auto-DMs every entrant with their entry confirmation and next steps — no manual work.
Post "Comment LINK for the full resource." Every comment triggers an instant DM with your link — and keeps your post in the algorithm.
Offer a free guide, checklist, or discount via comments. Zaprep collects their email in the DM conversation and delivers the asset automatically.
Reply to product post comments with a direct purchase link or waitlist DM. Turn hype into conversions while the post is still trending.
When someone replies to your story, trigger a DM sequence — answer FAQs, share a link, or start a sales conversation automatically.
When someone shares your reel or post to your DMs, reply instantly with the link, product or freebie it promised.
Setup
Link your Instagram Business or Creator account via Meta OAuth. Takes under 60 seconds.
Choose trigger type (comment, DM, story), set keywords, write the DM, add a lead-gen step if needed.
Toggle the rule on. Every qualifying comment or message gets an instant, personalized reply — around the clock.
Features
Any comment on any post (or a specific post) fires an instant DM to the commenter.
Only trigger on specific words — "LINK", "INFO", "YES", or any phrase you set.
Attach an automation to a single post so only comments on that post trigger it.
Require the person to follow your account before receiving the DM.
Mid-DM flow asks for their email. Stored in your Contacts dashboard, ready to export.
Replies and reactions to your stories kick off the same DM automation flow.
Control how often the same person can trigger — once ever, every N days, or unlimited.
Every DM thread across all accounts in one inbox. Jump in manually at any point.
Every unanswered comment is a lost lead. Zaprep ensures every interaction gets an instant, relevant reply — even at 3am.
Create your free accountInstagram automation refers to using software tools to automatically respond to comments, direct messages, and story replies on Instagram — without manual intervention. Zaprep connects to your Instagram Business or Creator account via the official Meta Graph API and listens for incoming interactions via webhooks. When a qualifying event occurs, such as a comment containing a specific keyword, Zaprep immediately sends a personalized DM to that user. Unlike unofficial bots that scrape Instagram data, Zaprep operates entirely within Meta's official API framework, keeping accounts compliant with Instagram's platform terms. Marketers use Instagram automation to run giveaways, distribute lead magnets, deliver product links, and collect email addresses at scale — turning passive social engagement into measurable business results.
FAQ
Zaprep uses the official Meta Graph API and Instagram Webhooks — the same infrastructure Meta provides for approved business tools. No scraping, no unofficial bots. Accounts stay safe as long as replies follow Instagram's messaging rules — no spam, and only reply to people who reached out first.
Yes. You need an Instagram Business or Creator account — no Facebook Page is required. Personal accounts are not supported by the Meta Messaging API.
Yes. When creating a comment automation, pick a specific post from the post picker. The rule only fires for comments on that post.
It arrives from your account like a normal DM. You can personalize it with the commenter’s first name, their username, or your own account handle.
When enabled, Zaprep checks if the commenter follows you. If not, they get a polite "please follow us first" message. The moment they follow, the original DM is delivered automatically.
The Free plan handles up to 1,000 Active Contacts/month. The Growth plan ($14.99/mo) raises that to 15,000+, with extra usage at $0.99 per 1,000 Active Contacts. Solo is $5.99/mo for 1 account and 5,000 Active Contacts, with Follow Gate and email collection. For viral posts with huge comment volume, Growth is the right fit.
Free plan. No credit card. Set up your first automation in minutes.